Novelty Dining in London
Last year I was in London with some friends and we ended up having dinner at Inamo in SoHo. They’ve developed an interactive ordering system that uses your entire table as a display, using ceiling-mounted projectors The basic dilemma with these sorts of restaurants is that the novelty, whatever it may be, is what attracts people to the restaurant. And because the novelty is unlikely to become a standard in all restaurants, it draws attention…
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