Wrangler Blue Bell

Wrangler Blue Bell, Spring/Summer 2010

The websites for Wrangler Europe’s Blue Bell collection may not be revolutionary, but they have a simple and delightful interaction. When I saw the first, a couple months ago, I thought it was super-cool. And, with the launch of an update this week, I figured I now have permission to do a post. ūüėČ

Designed by Kokokaka, the sites reveal their content through a series of simple chapter pages. On each page you’re able to control the character’s movements forwards and backwards.¬†As they move you’re¬†able to¬†see the clothes from a variety of angles and, in some cases, states of undress or distress.

Launched earlier this year, the Spring/Summer 2010 site takes photography by Petrovsky & Ramone, and features Tony Ward. It’s kind of like you’re manipulating his body like a puppet, undressing him and throwing him around the set.

The site is no longer active, but you can see a video of it in-use here. (And, crazily enough, here is a kind-of machinima dance version of it.)

The video below is of the footage on which the website was built.

Wrangler Blue Bell, Spring/Summer 2010

The latest site, just launched, for Fall/Winter 2010, takes an on-the-street approach as you follow the character through a late-night chase. It’s more ambitious site, with more in-between sequences. I think I prefer the graphic cleanness of the earlier site, but this one is still a lot of fun. (The site’s source video is also¬†available.)

Wrangler Blue Bell, Fall/Winter 2010
Wrangler Blue Bell, Fall/Winter 2010

And while it doesn’t have the same fun interactivity, take a look at the Wrangler Europe site. The 3D-like photography with animated viewpoint-shift is pretty cool.

Wrangler Europe