I just discovered the National Film Board of Canada’s NFB/Interactive site. It’s a collection of projects — documentaries, essays, art, user-generated media — all with a strong focus on storytelling and authorship. And each one is quietly amazing.
Tom Perlmutter, Government Film Commissioner & Chairperson of the National Film Board of Canada, talks about the mission of the site:
“We need to support content that is not tied to existing broadcast properties and may never have a broadcast component. This is perhaps the riskiest and most difficult content to develop and, in some ways, the most important. It is here that the language, aesthetics and dynamics of new media programming will be developed. We are only at the very beginning of the emergence of new art forms and new modes of popular entertainment.”
It’s almost like discovering a portal to a parallel universe. It’s not technology, social media, or trend driven. Instead, NFB/Interactive is a reminder of the new media ideals of years past, where authors would be able to find new ways to tell stories using interactivity. And where audience would spend the time to immerse themselves in the content.
The content may, at times, feel a bit too rooted in film, and not experimenting enough with interactivity — perhaps a result of this being done within a film organization. And, unfortunately, the site is Flash-based, so not accessible on an iPad — which would be an ideal platform for this sort of content. But it’s great to see the resources put into this sort of content. The site is definitely worth a visit.
(Link via Interactive Multimedia Technology.)