Present Quick

Tram Sightseeing

Here’s a great way to explore a foreign city at your own pace, using local services. It’s the Tram Sightseeing app — created for Västtrafik, the public transportation system in Gothenburg, Sweden. Using the mobile app, you can find the nearest tram stop and get a tour that lasts about 45 minutes. The app uses audio (via headphones) to point out sights along the way. Each tour ends at the stop you started at.

It’s a simple and elegant way to give visitors an easy way to enjoy a new city. Is there any reason this couldn’t be opened-up so that it could be used in other cities? Even expanded to allow visitors to recommend new sights, or even create personalized tours that focus on their interests?

The app was created by Forsman & Bodenfors. You can download it, but unless you’re in Gothenburg it’s sadly not going to be much use.

(Link via CreativeReview.)