Inventing Interactive
Lately I’ve been thinking about the evolving world that interactive media designers inhabit. My recent post on Digital Archeology may be to blame, as it highlighted how the needs and interests of users have changed over the past 20 years. And the role of designers — including the types of environments in which we can best […]
This new ad from IBM, promoting their Smarter Healthcare initiative is more idea communication than interface. But, it’s nicely suggestive of the complexity of information that doctors and patients need to deal with. And it’s a teaser for the potential of IBM’s Watson in the health care space. As a side note, sorry for the […]
Nike, as part of their Jumpman campaign has created a series of commercials called Dominate Another Day, or D3. And the really cool new blog, Huds and Guis, has posted some background information as well as all six videos. Head-up displays, augmented reality, and transparent screens; They aren’t the deepest fantasy UIs, but they’re still […]
I’ve been distracted the past week, unable to do any “real” posts, but here are a few things I’ve been reading or seeing lately that have gotten me most excited… Agencies and SWSW I’m a relative outsider to the advertising agency world, but I find their ongoing discussions of how they need to evolve in […]
Very Recent History – some of things I’ve been reading recently. The Death of Bohemia Mel Exon, at BBH Labs, wrote a great post about how, as the creative world moves faster and faster, “we need a little time to digest; work out what’s a fad versus what’s really interesting.” He used a quote from William […]
Very Recent History – a view of things I’ve been reading recently… It feels like the past week has been an online flurry of intense ideas and conversations. It started with Helen Walters post (which, technically, was from last week) Design and Business: The Bottom Line. It’s lengthy, but it’s a great perspective on what […]
Wow that was fast. Yesterday marked the end of a remarkable Old Spice viral Internet campaign. Over the course of just two days, July 13 and 14, Wieden+Kennedy created about 185 YouTube videos as responses to queries and posts on Twitter for the Old Spice man. It was a fascinating take on interactivity. The team […]
Take a look at this series of commercials from Palm, part of their “Life moves fast. Don’t miss a thing” campaign. They show a kind-of augmented reality, holographic-style mobile UI. Unlike the Chase Blueprint ads, which showed some pretty innovative ideas for holographic interfaces, these essentially project what’s happening on the screen. The point isn’t […]
Cool UI in credit card commercials? These two 2009 commercials from Chase for their Blueprint Visa cards demonstrate not only some advanced interaction models, but upcoming technology ideas, too. The “Couch” ad features a magic paper bill, with qualities similar to Caprica Paper. The bill lets a customer touch an item to get more details […]
Uniqlo’s interactive stuff is always cool, and this little toy is no exception. The “Lucky Switch” widget was part of a 2009 end-of-year clearance campaign. The widget could be embedded into blogs and websites, and when pressed, transformed every image on any website into a Uniqlo Lucky Ticket. The widget was designed by the Japanese […]
Since discovering it recently, I’ve really enjoyed the Monday Note blog. Today’s post by Frédéric Filloux, The lethal self-complacency of advertising, makes some bold statements that are hard not to agree with. He begins: Is advertising the next casualty of the on-going digital tsunami’s? For now, advertising looks like the patient who developed an asymptomatic […]
Once, back in the pre-web days, when I was in Japan, I spent a lot of my time grabbing as many interactive CD-ROMs as I could get my hands on. They were filled with strange and fun interactive candy — even if I couldn’t quite understand what was going on, or what I was supposed […]