Check it out, two new films from BERG — what a great way to start the day. They’re sketches exploring ideas and principles behind Dentsu London‘s communications strategy Making Future Magic. The films don’t feature a lot of interactivity, they’re more about communication and information design. But they are quite beautiful, and calm, visions of how technology can be woven into our lives. Russell Davies points out that the films are “a great expression and…
 
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One of my favorite strange-but-fascinating infographics is the overlay of the Apollo 11 moon walks onto a baseball diamond. It presents something that’s so otherworldly and distant (a moon walk) into a super-familiar environment (a baseball diamond) to make the information immediately relevant and understandable. The image, created in 2009 by Thomas Schwagmeier is part of NASA’s Apollo 11 Image Library, where there are loads of other interesting overlays — such as this view of…
 
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I’m a fan of BERG, and so was excited to discover this video of Mag+, a digital magazine design concept they created for Bonnier. BERG’s Jack Schulze talks about what people like about printed magazines… things like the of significance the cover (and our long-term memories associated with them), the sense of completion when done with the magazine, and the balance between text and images. And they’ve developed a great looking demo. The video shows…
 
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