Watching this video demo of Wired magazine’s prototype tablet app, I was struck by how ordinary it felt. Yes, it was nice to see multiple pages from the magazine, to move fluidly among them, and for those pages to have some embedded interactivity. But overall it felt like a traditional solution. Are publishers ready to innovate? I certainly wouldn’t be the first to argue that publishers need to seriously re-think how they communicate. Are there…
 
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