Past Present

Subservient Old Spice Man

Wow that was fast. Yesterday marked the end of a remarkable Old Spice viral Internet campaign. Over the course of just two days, July 13 and 14, Wieden+Kennedy created about 185 YouTube videos as responses to queries and posts on Twitter for the Old Spice man. It was a fascinating take on interactivity. The team […]


Saturn Green Line at NextFest

Way back in 2006, at the Wired NextFest, Saturn sponsored a “green” exhibit, highlighting their hybrid technology. It was a 4,000 square-foot installation featuring a life-sized, interactive holographic people, CAD projections onto vehicles, and a interactive/reactive wall with user-generated content. I first learned of the project when I was judging the Communication Arts 2007 Interactive […]