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Subservient Old Spice Man

Wow that was fast. Yesterday marked the end of a remarkable Old Spice viral Internet campaign. Over the course of just two days, July 13 and 14, Wieden+Kennedy created about 185 YouTube videos as responses to queries and posts on Twitter for the Old Spice man. It was a fascinating take on interactivity. The team […]

Categories
Past Present

Modernista! CP+B. Timtastic!

Way back in 2008, when Modernista! launched a new version of their website, I was blown away. It was such a simple idea, but it was daring and revolutionary. And it generated a ton of buzz. The site was super-simple, just a navigation layer that connected live Modernista-related pages from sites including Flickr, Wikipedia, YouTube […]