Check out this crazy augmented reality scenario by Keiichi Matsuda.
Done as part of his masters in architecture, he describes the film:
The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.
It feels pretty retro — like something that could’ve been envisioned in early cyberpunk science fiction: “High tech and low life.” All this AR just to brew a cup of tea is a little absurd. I think a different scenario, and more subtle (and insidious) placement of all advertising, could have yielded a more thought-provoking piece.
But still, with it’s stutters, pixelizations, and contextual interfaces, it’s a lot of fun to watch.