US Air Force – Space Command

March 12, 2010 | Present

What’s striking, at first glance, about this US Air Force TV commercial is how much it feels influenced by the UI design in Avatar. Or perhaps, alternatively, it’s because Avatar was influenced by military interfaces.

In either case, it’s an interesting view of the Air Force’s UI capabilities. The commercial shows “Space Command” as both a future vision and reality. It’s part of a campaign to show that technology, once thought to be science fiction, is being employed by the Air Force today. After a science fiction starting sequence, the end shows a [purported] reality full of pretty modern interfaces.

But looking at Vandenberg Air Force Base’s website, images from their Joint Space Operations Center (JSpOC) (which was said to be an influence for the commercial) don’t quite look up to the level of what’s show in the commercial. Instead they show more traditional military/enterprise-like scenes.

Maybe the commercial is showing a prototype/test environment. Or the website has old images. Or there still is a bit of science fiction. Any ideas?

Air Force (Commercial, Scence Fiction) - Holotable?

Air Force (Commercial, Science Fiction)

Air Force (Commercial, Reality)

Air Force (Commercial, Reality)

Air Force (Reality)

Air Force (Reality)

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