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iPad Apps: The Future of Journalism?

Well, the iPad’s been out for a couple days and already there’s a batch of newspaper and magazine apps available. So… are they the future of journalism?

Engadget reviews nine of them and finds plenty to gripe about. They find many with gestures that are “totally alien” to the iPad, or are otherwise slow, buggy, and lacking basic features. Of the batch, their favorites are Thomson Reuters News Pro, Associated Press, and BBC News. On the other hand, they describe Popular Science as “a drug-addled science fiction nightmare.”

Brad Colbow has a video review on the art direction of several iPad magazine apps. He likes Popular Science, but finds the apps from GQ and Time to feel “a little bi-polar” because their layouts and functionality change so much when the iPad is rotated between landscape and portrait orientations.

What many publishers are struggling with, asides from revenue and subscription models, is how they want readers to interact with their content. Do they want to provide an experience similar to their printed editions? Do they want to create a custom, ownable and branded, interaction experience? Or do they want it to feel like other iPad applications?

Unfortunately they’re not giving readers any extra insights into the news, or even a compelling reading experience. The stories aren’t cross-linked to earlier articles, external sources, or online discussions. The apps feel like walled gardens, with publishers trying to keep the rest of the world out. They don’t take into account the reader’s location at the moment they’re reading. They don’t consider the readers personal preferences or social networks, or any other data the reader may want to share. If anything, they feel like fancy PDF readers.

Last year Matt Thompson wrote an insightful article, The 3 key parts of news stories you usually don’t get, on the shortcomings of newspaper journalism. He talks about getting away from the “what just happened” style of reporting, and instead providing more information about longstanding facts, how journalists know those facts, and the uncertainties of what the writer doesn’t know. Google Lab’s Living Stories project, while no longer active, was a valiant attempt to communicate news with related back stories and context. It would be great to resurrect this with an iPad version.

It’s great to see so much interest by publishers in iPad apps. But they should be more willing to make radical changes and reinvent themselves. They need to design new and innovative ways of communicating. They need to give readers the power to navigate and explore stories in any depth they wish. If the iPad really is going to be the rebirth of publishing, then publishers need to do something new.

Google, Living Stories (2009-10)

4 thoughts on “iPad Apps: The Future of Journalism?”

  1. This is both disappointing and yet not remotely shocking. I don’t know if journalists can wait another generation for their management to catch wind of what needs to be done to keep journalism alive in its current structure.

    Louise Sandhaus and I taught a class at CalArts last quarter on the Future of Publications (with Hearst Media sponsoring the class, so some companies are trying in many different venues). Taught as both a think-tank and user-centered design class, the students found with almost resounding results that when people read news (and are interested in the story) they don’t just want that article—they instinctually desire a deeper story. It’s an amazing opportunity for more journalism and the ability to re-use past articles in a business-savvy way. It makes almost complete sense for journalism to move in this direction, and yet? The question for me (and I’ve yet to see it really addressed beyond simple mud-slinging) is: what’s the hold up and who’s the hold out? Management, the writers themselves, technology, or just a lack of desire to give people what they want?

    Thanks for the link to Matt Thompson’s article. Wish I had seen it last quarter.

    And if I haven’t commented before—really love the site. historical and future perspectives of the info here provide a great example largely missing on other sites.

  2. Publishers have already had all the time in the world to innovate in this space. Newspapers were about the first companies EVER to try electronic delivery. They failed to innovate in the whole last generation, and their thinking now clearly indicates they have no intention of innovating now. Which is why they are making this desperate step BACKWARD. Sad.

  3. Thanks Derrick – and it’s cool to hear about your CalArts class. I think you or Louise may have also mentioned it at the AIGA/LA executive summit a few months ago. Do you have a link to any of the student projects?

    I just found this site: http://newsflow.cartagen.org/ — which, while slow on my machine, looks like an interesting design research project into how news stories move around the world.

  4. I don’t believe the class archive is public yet…I need to check with Lu about publicly available content. You can read about the first few classes here (the first 7 or 8 classes were workshop-based with guest lecturers with different motivations/ideas about the future of publishing):
    http://lulu101.typepad.com/hearst/

    A quick google search has one of the student’s final projects up on their blog (Adam happens to be a music major at CalArts, but obviously knows web development very well):
    http://adamflorin.com/work/deep-browsing-spatial-narrative

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